Community

New in phase 8 2024

  • ARTE.tv Documentari goes live in Italian (YouTube)

  • logo tiktok

    ARTE.tv goes live on Instagram and TikTok in Polish

  • picto quiz

    A European elections-themed quiz campaign

  • Nice to Meet You: ARTE on the Road Before the EU Vote

  • logo instagram

    Influencer campaign around Karambolage

  • The new ARTE AI charter, released in six languages

ARTE’s 360° approach to communication and marketing (new)

  • Daily publications on conversational platforms, building on ARTE.tv’s community of 2 million fans in English, Spanish, Polish and Italian (December 2024)

    Daily publications

    on conversational platforms, building on ARTE.tv’s community of 2 million fans in English, Spanish, Polish and Italian (December 2024)

  • Promoting a European catalogue via multiple screens

    Promoting

    a European catalogue via multiple screens

  • Broadcast and pre-roll

    campaigns promoting ARTE in 6 languages

  • Adapting digital marketing campaigns into 6 languages

    Adapting

    digital marketing campaigns into 6 languages

  • Weekly newsletters and push notifications (app) on programme highlights

    Weekly newsletters

    and push notifications (app) on programme highlights

  • Promoting

    ARTE’s catalogue in specialised European media

  • Instagram crossposting with relevant partners from the culture sector

    Instagram crossposting

    with relevant partners from the culture sector

  • Covering events on spot

    Covering events on spot

ARTE’s growing community in 2023

Youtube0K
followers EN/ES/PL
(+257K in 2024)

Facebook0K
followers in 2024
(+28K in 2024)

Instagram0K
followers in ES/PL (+64K)

TikTok0K
followers in ES/PL

Newsletter0K
subscribers

Visibility during major European documentary festivals

  • FIAS (Barcelona)

  • 30. Edition Festival de Cine frances (Malaga)

  • Festival Il Cinema Ritrovato (Bologna)

  • Watchdocs (Warsaw)

  • Jewish Film Festival (Warsaw)

  • Festiwal Europejski – Poland celebrates 20 years in the European Union (Warsaw)

  • Green Film Festival (Cracow)

ARTE.tv’s catalogue and brand appear regularly in European mainstream media outlets

  • El País covers ARTE’s eclectic culture documentaries

  • Spanish Vogue on ARTE’s documentary on Thierry Mugler

  • On what would’ve been Marlon Brando’s 100th birthday, La Repubblica featured ARTE’s documentary in a dedicated article.

  • Press agency ASKA and StartupItalia on ARTE’s coverage of the European Elections 2024

  • Italy’s IoDonna on ARTE’s programming around the International Day for the Elimination of Violence against Women

  • Poland’s Interia on the concert of Polish metal band Behemoth on arte.tv

  • Noizz.pl on the death of Russian opponent Alexei Navalny

Cultural institutions

  • Alliance Française

Media

Festivals